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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google.It can be run against any web page, public or, requiring authentication.

4. Covario - Wikipedia

   en.wikipedia.org/wiki/Covario

   Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California.The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization.

5. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]

6. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

7. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

8. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

9. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   As previously explained (see above), reviews are deemed to be an important ranking factor. Joy Hawkins, a Google Top Contributor and local SEO expert, highlights the problems due to fake reviews: [17] Lack of an appropriate process for business owners to report fake reviews on competitors' sites.