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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
The JCPenney mother store in Kemmerer, Wyoming. In 1898, Penney began working for a small chain of stores in the Western United States, called the Golden Rule stores.In 1902, owners Guy Johnson and Thomas Callahan, impressed by his work ethic and salesmanship, offered him a one-third partnership in a new store he would open.
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The JCPenney Classic was a mixed team golf tournament sponsored by the PGA Tour and the LPGA Tour. Teams consisted of one PGA Tour player and one LPGA Tour player (except in 1967 when the teams were male only). It was played in California and Florida. Corporate sponsors were Haig & Haig, Pepsi-Cola, and JCPenney. [1]