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  2. Mobile mapping - Wikipedia

    en.wikipedia.org/wiki/Mobile_Mapping

    GPS combined with digital camera systems allow rapid update of road maps. [8] [9] [10] The same system can be utilised to carry out efficient road condition surveys, [11] and facilities management. [12] Laser scanning technologies, applied in the mobile mapping sense, allow full 3D data collection of slope, bankings, etc. [13]

  3. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    The scanning process makes the organization aware of what the business environment is about. It allows the organization to adapt and learn from that environment. [19] When the company responds to an environmental scanning process it allows them to easily respond and react to any changes to both the internal and external business environment.

  4. Market Opportunity Navigator - Wikipedia

    en.wikipedia.org/wiki/Market_Opportunity_Navigator

    MON was also used to assess the market opportunities for reusable packaging solutions in e-commerce for retail companies in Austria. [21] The Market Opportunity Navigator is applied in various programs across the globe. For example, at Cornell Tech’s Runway Program, [22] NJIT’s new venture management course, [23] and in EU programs. [24]

  5. Technology roadmap - Wikipedia

    en.wikipedia.org/wiki/Technology_roadmap

    A technology roadmap is a flexible planning schedule to support strategic and long-range planning, by matching short-term and long-term goals with specific technology solutions.

  6. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual maps, also known as market maps, usually have two dimensions but can be multi-dimensional or use multiple colours to add an extra variable. They can be used to identify gaps in the market and potential partners or merger targets as well as to clarify perceptual problems with a company's product.

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  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. IRI (company) - Wikipedia

    en.wikipedia.org/wiki/IRI_(company)

    IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.