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Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.
S&P Global Market Intelligence is a provider of multi-asset class and real-time data, research, news and analytics to institutional investors, investment and commercial banks, insurance companies, investment advisors and wealth managers, corporations, and universities.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1]
Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
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An attempt to acquire OPIS in 2011 failed following market objections and Federal Trade Commission resistance. [ 14 ] In 2022, when S&P Global completed a merger with IHS Markit, it combined the divisions S&P Global Platts and IHS Markit ENR to form the renamed S&P Global Commodity Insights, dropping Platts from the division's name, [ 15 ...
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