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  2. Gamification - Wikipedia

    en.wikipedia.org/wiki/Gamification

    Gamification has been applied to almost every aspect of life. Examples of gamification in business context include the U.S. Army, which uses military simulator America's Army as a recruitment tool, and M&M's "Eye Spy" pretzel game, launched in 2013 to amplify the company's pretzel marketing campaign by creating a fun way to "boost user ...

  3. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and experimental psychology. Experiments include testing deviations from typical simplifications of economic theory such as the independence axiom [3] and neglect of altruism, [4] fairness, [5] and framing ...

  4. Gamification of learning - Wikipedia

    en.wikipedia.org/wiki/Gamification_of_learning

    The term gamification, coined in 2002, is not a one-dimensional reward system. Rather, it takes into consideration the variety of complex factors which make a person decide to do something; it is a multifaceted approach which takes into consideration psychology, design, strategy, and technology. [9]

  5. Behavioral change support system - Wikipedia

    en.wikipedia.org/wiki/Behavioral_change_support...

    The design of these systems and their contents are based on behavioral change theories and models for behavioral change over time. [3] The theory of planned behavior describes the relationship between attitudes, intentions, and the desired behavior.

  6. Overjustification effect - Wikipedia

    en.wikipedia.org/wiki/Overjustification_effect

    The term gamification refers to the application of game design elements to non-game contexts [17] in order to drive participation, often with the goal of encouraging greater engagement with the non-game context by providing symbolic rewards such as points, badges, or virtual currency. However, a number of academics and other critics have ...

  7. The psychology behind why kids try viral internet challenges

    www.aol.com/psychology-behind-why-kids-try...

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  8. Tim Walz has BDE (no, not that one). The psychology behind ...

    www.aol.com/lifestyle/tim-walz-big-dad-energy...

    Understanding archetypes “The human brain is lazy and uses all kinds of shortcuts, metaphors and archetypes to categorize and quickly process information,” media psychologist Pamela Rutledge ...

  9. Octalysis - Wikipedia

    en.wikipedia.org/wiki/Octalysis

    The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. [1]The framework lays out the structure for analyzing the driving forces behind human motivation.