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Gamification has been applied to almost every aspect of life. Examples of gamification in business context include the U.S. Army, which uses military simulator America's Army as a recruitment tool, and M&M's "Eye Spy" pretzel game, launched in 2013 to amplify the company's pretzel marketing campaign by creating a fun way to "boost user ...
Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and experimental psychology. Experiments include testing deviations from typical simplifications of economic theory such as the independence axiom [3] and neglect of altruism, [4] fairness, [5] and framing ...
The term gamification, coined in 2002, is not a one-dimensional reward system. Rather, it takes into consideration the variety of complex factors which make a person decide to do something; it is a multifaceted approach which takes into consideration psychology, design, strategy, and technology. [9]
The design of these systems and their contents are based on behavioral change theories and models for behavioral change over time. [3] The theory of planned behavior describes the relationship between attitudes, intentions, and the desired behavior.
The term gamification refers to the application of game design elements to non-game contexts [17] in order to drive participation, often with the goal of encouraging greater engagement with the non-game context by providing symbolic rewards such as points, badges, or virtual currency. However, a number of academics and other critics have ...
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Understanding archetypes “The human brain is lazy and uses all kinds of shortcuts, metaphors and archetypes to categorize and quickly process information,” media psychologist Pamela Rutledge ...
The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. [1]The framework lays out the structure for analyzing the driving forces behind human motivation.