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The main Yahoo! Maps site offered street maps and driving directions for the United States and Canada. It had the following notable features: Address Book: Registered Yahoo! users can store a list of commonly used street addresses, making it unnecessary to type them in again.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Yahoo!, for example, separates its local search engine features into Yahoo! Local and Yahoo! Maps, the former being focused on business data and correlating it with web data, the latter focused primarily on the map features (e.g. directions, larger map, navigation). Local search, like ordinary search, can be applied in two ways.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types: organic search: retrieved by the search engine's algorithm;
Metadata web indexing involves assigning keywords, description or phrases to web pages or web sites within a metadata tag (or "meta-tag") field, so that the web page or web site can be retrieved with a list. This method is commonly used by search engine indexing. [3]