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  2. Ambition (character trait) - Wikipedia

    en.wikipedia.org/wiki/Ambition_(character_trait)

    Ambition is a character trait that describes people who are driven to better their station or to succeed at lofty goals. It has been categorized both as a virtue and as a vice. The use of the word "ambitious" in William Shakespeare 's Julius Caesar (1599), for example, points to its use to describe someone who is ruthless in seeking out ...

  3. Connotation - Wikipedia

    en.wikipedia.org/wiki/Connotation

    A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]

  4. Machiavellianism (psychology) - Wikipedia

    en.wikipedia.org/wiki/Machiavellianism_(psychology)

    High Machs are ambitious enough to cut corners and use aggressive means if it is necessary to get ahead in their careers. [245] It was shown that those high on Machiavellianism are more drawn to academic majors like economics, law, and politics, as opposed to the "person-oriented" majors like education, nursing, and social work that were ...

  5. Associative meaning - Wikipedia

    en.wikipedia.org/wiki/Associative_meaning

    This is not to be confused with what is historically referred to as connotation, which more closely describes rigid definitions of words. Collocative meaning , or "collocation", describes words that regularly appear together in common use (within certain contexts).

  6. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ

  7. Grit (personality trait) - Wikipedia

    en.wikipedia.org/wiki/Grit_(personality_trait)

    Ambition is the desire for attainment, power, or superiority. In contrast to ambition, grit is not associated with seeking fame or external recognition for achievements. Ambition is often associated with a desire for fame. [22] Unlike ambitious people, gritty people do not seek to distinguish themselves from others, but to achieve personal goals.

  8. Hubris - Wikipedia

    en.wikipedia.org/wiki/Hubris

    Illustration for John Milton's Paradise Lost by Gustave Doré (1866). The spiritual descent of Lucifer into Satan, one of the most famous examples of hubris.. Hubris (/ ˈ h juː b r ɪ s /; from Ancient Greek ὕβρις (húbris) 'pride, insolence, outrage'), or less frequently hybris (/ ˈ h aɪ b r ɪ s /), [1] describes a personality quality of extreme or excessive pride [2] or dangerous ...

  9. Jungian archetypes - Wikipedia

    en.wikipedia.org/wiki/Jungian_archetypes

    Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings.