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A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [ 2 ]
Egocentric bias is the tendency to rely too heavily on one's own perspective and/or have a different perception of oneself relative to others. [34] The following are forms of egocentric bias: Bias blind spot , the tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself.
The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
Self-verification is the drive to reinforce the existing self-image and self-enhancement is the drive to seek positive feedback. Both are served by confirmation biases. [ 123 ] In experiments where people are given feedback that conflicts with their self-image, they are less likely to attend to it or remember it than when given self-verifying ...
The self-serving bias has been thought of as a means of self-esteem maintenance. [39] A person will feel better about themselves by taking credit for successes and creating external blames for failure. This is further reinforced by research showing that as self-threat increases, people are more likely to exhibit a self-serving bias. [40]
This theory stresses the benefits of the false-consensus effect: namely, the perception of increased social validation, social support, and self-esteem. It may also be useful to exaggerate similarities in social situations in order to increase liking.
A related concept to egocentric bias is self-serving bias, in which one takes undue credit for achievements and blames failures on external forces. However, egocentric bias differs from self-serving bias in that egocentric bias is rooted in an erroneous assumption of other's perception of reality, while self-serving bias is an erroneous ...