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  2. When to consider digital payments as a small business - AOL

    www.aol.com/finance/consider-digital-payments...

    73% of small businesses say that digital payments are a vital part of their growth (Visa 2022 Back to Business Global Study)41% of consumers said they plan to use only digital payments within the ...

  3. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

  4. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

  5. E-commerce payment system - Wikipedia

    en.wikipedia.org/wiki/E-commerce_payment_system

    There are varied types of electronic payment methods such as online credit card transactions, e-wallets, e-cash and wireless payment system. [5] Credit cards constitute a popular method of online payment but can be expensive for the merchant to accept because of transaction fees primarily. Debit cards constitute an excellent alternative with ...

  6. Total cost of ownership - Wikipedia

    en.wikipedia.org/wiki/Total_cost_of_ownership

    Total cost of ownership (TCO) is a financial estimate intended to help buyers and owners determine the direct and indirect costs of a product or service. It is a management accounting concept that can be used in full cost accounting or even ecological economics where it includes social costs .

  7. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design.

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  9. Direct-to-consumer - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer

    Accepting online payments can make DTC businesses a target for hackers and cybercriminals, exposing them to the risks of fraudulent payments and false chargebacks. [ 5 ] The direct-to-consumer business model puts the entire burden of the supply chain onto the firm itself; rather than selling to only a few distributors, the products must be ...

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