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LegalZoom was a nominee for the American Bar Association's 2005 Louis M. Brown Award. [18] In 2011, Business Insider ranked LegalZoom 27th on its list of the world's most valuable startups, [19] and in 2012, Fast Company ranked LegalZoom 26th on its list of the most innovative companies. [20]
Liu conceived LegalZoom in 1999 after planning it with Brian Lee, his college friend from UCLA Law School. [8] Their goal was to create an online resource that would make basic legal resources available to anyone through the Internet.
In March 2001, Lee, along with Robert Shapiro, Brian P. Y. Liu, and Edward R. Hartman co-founded and launched Legalzoom.com, an online legal technology and services company. [ 5 ] [ 6 ] [ 7 ] In May 2009, Lee, Kim Kardashian , Robert Shapiro, and MJ Eng co-founded and launched ShoeDazzle.com, an online fashion subscription service.
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Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
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