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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Luxottica owns not only a large portfolio of brands (over a dozen [53]) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has ...
The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. [12] According to the BBC , the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions."
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Ray-Ban Meta smart glasses have been released amid much debate about privacy and ethics. The glasses are designed to look like conventional Ray-Ban sunglasses, so critics fear users will be able to record or photograph those around them without their consent, raising fears about surveillance in public and private spaces. [19]
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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
This would keep away the suns rays from the sunglasses and the wearers eyes. Most glasses also had some sort of dark tint, providing extra shade and protection from the sun. [3] In WW2, Ray-Ban had used the anti-glare technology created by Edwin H. Land. [4] Ray-Bans were a much better substitute than goggles for the fighter pilots in WW2. The ...
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