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  2. Social comparison bias - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_bias

    The test consisted of 10-point Likert scale ratings on 10 individual social comparison dimensions (e.g. intelligence, social skills, sense of humor). "Questions were added to explore beliefs regarding the importance of social comparison dimensions. Data was collected from a combined clinical sample and a non-clinical sample of 174 people."

  3. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value. (This may differ in cases where reverse ordering of the Likert scale is needed).

  4. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)

  5. Response bias - Wikipedia

    en.wikipedia.org/wiki/Response_bias

    A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.

  6. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .

  7. Rensis Likert - Wikipedia

    en.wikipedia.org/wiki/Rensis_Likert

    Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...

  8. Ordinal data - Wikipedia

    en.wikipedia.org/wiki/Ordinal_data

    Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.

  9. System usability scale - Wikipedia

    en.wikipedia.org/wiki/System_usability_scale

    In systems engineering, the system usability scale (SUS) is a simple, ten-item attitude Likert scale giving a global view of subjective assessments of usability.It was developed by John Brooke [1] at Digital Equipment Corporation in the UK in 1986 as a tool to be used in usability engineering of electronic office systems.