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Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) [2] is an American manufacturing company of stationery products. It is a division of Newell Brands , producing writing implements , in its plant of Atlanta , Georgia .
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
The current product line includes fountain pens, ballpoint pens, gel pens, and mechanical pencils. [13] The first Cross fountain pens were likely produced in 1930, but not again until the 1980s. Cross writing instruments are generally sold in the mid-range of the market, rather than the extreme luxury end.
The company’s name changed to the current form of Custom Ink in 2017. [21] By 2020, Custom Ink provided customization services for more than 1,000 types of apparel and accessories. During the 2020 coronavirus pandemic, the company saw sales drop 80% in only a few days as people stopped planning reunions or in-person gatherings of any kind. [22]
Lamy's abc beginner's fountain pen was designed by Bernt Spiegel to be used by children while learning to write. The body is normally made from maple wood and includes a name sticker in the cap to assist in identifying each student's pen. [11] The pen features a non round grip section optimized to be held with a 'tripod pen grip'.
Sharpie is a brand of writing implements (mainly permanent markers) manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia.Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands.
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