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In the late 1900s Women's Sports started to gain popularity in the media because of their talent in the Olympics. [198] In 1999, women's sports coverage reached an all-time high when it was recorded at 8.7%. It maintained its higher percentages until it reached an all-time low in 2009, decreasing to 1.6%.
Women's empowerment (or female empowerment) may be defined in several method, including accepting women's viewpoints, making an effort to seek them and raising the status of women through education, awareness, literacy, equal status in society, better livelihood and training.
In a 2015 study, Billings and Young compared coverage of women's sports on ESPN's Sports Center and Fox Sports 1's Fox Sports Live, in which both TV programs were found to cover women's sports less than 1% of the time. [25] In the Nordic welfare states women obtain 10% of routine newspaper or TV sports coverage. [26]
The passing of Title IX in 1972 generated a wave of female participation in athletics, as well as increased funding for female sports. Following their win of the 2015 FIFA World Cup, the US Women's Soccer Team highlighted gender discrimination in sport and brought about another movement towards achieving equal pay in sports. [3]
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The National Girls and Women in Sports Day (NGWSD) is an annual day of observance held during the first week of February to acknowledge the accomplishments of female athletes, recognize the influence of sports participation for women and girls, and honor the progress and advocation for equality for women in sports. [1] [2]
Gender empowerment is the empowerment of people of any gender. While conventionally, the aspect of it is mentioned for empowerment of women , the concept stresses the distinction between biological sex and gender as a role , also referring to other marginalized genders in a particular political or social context.
Women's sports in the U.S. receive only 4 percent of sports media coverage, according to the Tucker Center for Research on Girls & Women in Sports at the University of Minnesota. In a study of televised sports news, ongoing since 1989, three LA-based stations dedicated, on average, 3.2 percent of their sports coverage to women's sports ...