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Essie Weingarten is the founder of Essie Cosmetics, Ltd., branded as essie, a major American nail polish brand. [ 1 ] Weingarten, born in 1949, began her career in the cosmetics industry in 1981 when she premiered 12 fashion nail polish colors in Las Vegas , Nevada .
YSL's cosmetics line also employed intense, feminine colors. [5] In the violent, sexual porno chic fashion photography of French and Italian Vogue, women wore blood-red lipstick, glossy red nail polish, pencil-thin eyebrows and black eye make-up. [8] Women employed this vision of beauty for evenings, when they could aim to seduce in the era's ...
Polished nails with nail art Fingernails before, during, and after application of red nail polish A woman's toes with dark nail polish. Nail polish (also known as nail varnish in British English or nail enamel) is a lacquer that can be applied to the human fingernails or toenails to decorate and protect the nail plates. The formula has been ...
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Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder , who also aimed for an ...
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In 1957, Revlon acquired Knomark, a shoe-polish company, and sold its shoe-polish line Esquire Shoe Polish in 1969. Other acquisitions, such as Ty-D-Bol, the maker of toilet cleansers, and a 27 percent interest in the Schick electric shaver company, were soon discarded. Evan Picone, a women's sportswear manufacturer with a price tag of $12 ...
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