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  2. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a person's voluntary behavior can be predicted by his/her attitudes and values on that behavior. [19] Homer and Kahle (1988) argue that attitudes influence behaviors and can explain the reasons behind human behavior.

  3. Organizational culture - Wikipedia

    en.wikipedia.org/wiki/Organizational_culture

    An entrepreneurial organizational culture is a system of shared values, beliefs and norms, valuing creativity and tolerance, believing that innovating and seizing market opportunities are solutions to problems of survival and prosperity, environmental uncertainty, competition, and expects members to behave accordingly.

  4. EPG model - Wikipedia

    en.wikipedia.org/wiki/EPG_model

    The ethnocentric attitude is found in many companies that have many nationalities and culture groups working together. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with. [2] It is based on past experiences and learned behaviors and norms. [2]

  5. Functional attitude theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Attitude_Theory

    Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.

  6. Organizational commitment - Wikipedia

    en.wikipedia.org/wiki/Organizational_commitment

    The model appears to mix together an attitude toward a target, that being the organization, with an attitude toward a behavior, which is leaving or staying. They believe the studies should return to the original understanding of organizational commitment as an attitude toward the organization and measure it accordingly.

  7. Theory of reasoned action - Wikipedia

    en.wikipedia.org/wiki/Theory_of_reasoned_action

    According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...

  8. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Messaging based on behaviors will not be equally persuasive for individual consumers who behave similarly but for different reasons. Attitudinal segmentation groups consumers by shared attitudes and emotions about a particular subject, product or service. Connects with consumers' articulated beliefs and needs about a specific subject.

  9. Behavioral strategy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_Strategy

    In one definition of the field, "Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Behavioral strategy aims to bring realistic assumptions about human cognition, emotions, and social behavior to the strategic management of organizations and, thereby, to enrich strategy theory, empirical ...