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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
One thing the most visited websites have in common is that they are dynamic websites. Their development typically involves server-side coding, client-side coding and database technology. The programming languages applied to deliver such dynamic web content vary vastly between sites.
In May 2008, Pingdom released a survey stating that 161 of the 500 (32%) biggest sites globally according to their Alexa rank were using Google Analytics. [81] [82] A later piece of market share analysis claimed that Google Analytics was used by around 49.95% of the top 1,000,000 websites (as ranked in 2010 by Alexa Internet). [83]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Load testing tool WebLOAD combines performance, scalability, and integrity as a single process for the verification of web and mobile applications. [ 1 ] [ 2 ] [ 3 ] It can simulate hundreds of thousands of concurrent users making it possible to test large loads and report bottlenecks, constraints, and weak points within an application.
Since the first half of 2013, APM has entered into a period of intense competition in technology and strategy with a multiplicity of vendors and viewpoints. [10] This has caused an upheaval in the marketplace with vendors from unrelated backgrounds (including network monitoring, [11] systems management, application instrumentation, and web performance monitoring) adopting messaging around APM ...
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