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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...
English nouns form the largest category of words in English, both in the number of different words and how often they are used in typical texts. The three main categories of English nouns are common nouns, proper nouns, and pronouns. A defining feature of English nouns is their ability to inflect for number, as through the plural –s morpheme.
Although the everyday meaning of plural is "more than one", the grammatical term has a slightly different technical meaning. In the English system of grammatical number, singular means "one (or minus one)", and plural means "not singular". In other words, plural means not just "more than one" but also "less than one (except minus one)".
The collective presents similar issues as the distributive in its potential classification as grammatical number, including the fact that some languages allow both collective and plural markers on the same words. Adding a collective to a plural word does not change the number of referents, only how those referents are conceptualized. [315]
Viewers in Shanghai watching the 2010 Shanghai Expo opening ceremony. Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of viewers for each minute of programming throughout the event. It is commonly used by broadcasters, advertisers, and ...
Welsh has two systems of grammatical number, singular–plural and collective–singulative. Since the loss of the noun inflection system of earlier Celtic, plurals have become unpredictable and can be formed in several ways: by adding a suffix to the end of the word (most commonly -au), as in tad "father" and tadau "fathers", through vowel affection, as in bachgen "boy" and bechgyn "boys", or ...
The Latin word vīrus was a neuter noun of the second declension, but neuter second declension nouns ending in -us (rather than -um) are rare enough that inferring rules is difficult. (One rare attested plural, pelage as a plural of pelagus, is borrowed from Greek, so does not give guidance for virus.)
Plurals and verb forms almost always follow even though not listed here: "analyses/analyzes", "analysed/analyzed" etc. (but note "analysis" is universal). Some usages identified as American English are common in British English; e.g., disk for disc. A few listed words are more different words than different spellings: "aeroplane/airplane", "mum ...