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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...
Although the everyday meaning of plural is "more than one", the grammatical term has a slightly different technical meaning. In the English system of grammatical number, singular means "one (or minus one)", and plural means "not singular". In other words, plural means not just "more than one" but also "less than one (except minus one)".
Plurals and verb forms almost always follow even though not listed here: "analyses/analyzes", "analysed/analyzed" etc. (but note "analysis" is universal). Some usages identified as American English are common in British English; e.g., disk for disc. A few listed words are more different words than different spellings: "aeroplane/airplane", "mum ...
Examples are stewardi (supposed plural of stewardess) and Elvi (as a plural for Elvis imitators). The Toyota corporation has determined that their Prius model should have the plural form Prii, even though the Latin word prius has a plural priora, the Lada Priora having prior claim to that name—though the common plural is "Priuses".
The collective presents similar issues as the distributive in its potential classification as grammatical number, including the fact that some languages allow both collective and plural markers on the same words. Adding a collective to a plural word does not change the number of referents, only how those referents are conceptualized. [315]
The spelling indicates the insertion of /ᵻ/ before the /z/ in the spelling - es , but does not indicate the devoiced /s/ distinctly from the unaffected /z/ in the spelling - s . The abstract representation of words as indicated by the orthography can be considered advantageous since it makes etymological relationships more apparent to English ...
Principal is an adjective meaning "main" (though it can also be a noun meaning the head of a college or similar institution). Principle is a noun meaning a fundamental belief or rule of action. Standard: The principal achievement of the nineteenth century is the rise of industry. Standard: He got sent to the principal's office for talking ...
Proper nouns that are plural in form take a plural verb in both AmE and BrE; for example, The Beatles are a well-known band; The Diamondbacks are the champions, with one major exception: in American English, the United States is almost universally used with a singular verb.