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After the special, the movie Best Defense, which starred Dudley Moore and Eddie Murphy, aired, which began after Carlton's second ident, with the Cadets of the Royal Navy, saying the slogan, was shown. Idents from 1993 to 1994 had the slogan: "This is Carlton. Television for London.", "This is Carlton" or "You're watching Carlton."
Carlton had not been the highest bidder as CPV-TV had bid just over £2 million more (£45.32 million compared to Carlton's £43.2 million) but it had failed to pass the quality threshold test. 1992. Carlton Television and LWT create a 50/50 joint venture called London News Network to provide both franchisees with news and non-news regional ...
The idents featured an animation involving dynamic hearts that would end with a star flashing on the top-right corner of the heart to reveal the Carlton Television logo with a star next to it, the ITV logo underneath it, and the Carlton website at the bottom, on a rotating star background.
The ident itself technically was praised, however the presentational package received complaints and criticisms due to the fact that the Central brand was replaced by the Carlton brand. These idents only featured the Carlton name on screen but the announcements that featured with idents used the name "Carlton for the Central Region" and ...
The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke. [8] The Carlton idents were also rather similar to a former cinema commercial for Levi's Jeans produced by Bartle Bogle Hegarty which used the same branding imagery.
Some identity remained on the regional programming end boards however, as each company still produced programmes for the region: Carlton used a red and orange version of their star idents used prior to 2002 with the caption A Carlton Production, with For London added for regional programming, [1] while LWT used a generic purple caption with ...
Carlton Television is criticised by the Independent Television Commission after the word "punami", popularised by comedian Sacha Baron Cohen was shown onscreen prior to an item about his alter ego, Ali G on its daytime show Celebrity TV in October 2000. The Commission felt the slang term for a part of the female anatomy would be offensive to ...
This was one of the last idents for ITV West, as regional idents were abandoned soon after, with the exception of Wales. The HTV brand was retained for local News programmes until Granada and Carlton merged on 2 February 2004 to create ITV plc.