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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
There are two types. Government-owned companies are legally normal companies but mainly or fully national owned. They are expected to be funded by their sales. A big customer might be the government or a government agency. The other type is government agencies which might also do activities competing with private owned companies.
Assets owned by ABS-CBN Corporation (4 C, 13 P, 3 F) B. Banahaw Broadcasting Corporation (1 C, 8 P) ... Pages in category "Mass media companies of the Philippines"
As of 2022, the FM division's stations are becoming more and more active in the social media spaces. In line with this, the New Media Unit was formed headed by Deputy Director General Joan Marie Sy-Domingo. The New Media Unit is the in-house graphic design and social media marketing group for Republ1ka FM1 and Capital FM2. They are the dynamic ...
In the Philippines, a government-owned and controlled corporation (GOCC), sometimes with an "and/or", [1] is a state-owned enterprise that conducts both commercial and non-commercial activity. Examples of the latter would be the Government Service Insurance System (GSIS), a social security system for government employees.
This category lists GOCCs of the Philippines which have an article in the English-language Wikipedia. The main articles for this category are Governance Commission for GOCCs and Government-owned and controlled corporation .
Some giant media companies in the broadcasting industry have adapted also in the online news portal this include GMA Network, ABS-CBN Corporation, TV5 Network, and government owned television network PTV4. This strategy was strongly considered due to the growing number of Filipinos who use social media instead of television in watching the news ...
The privatization process would be managed by the Governance Commission for Government-Owned or -Controlled Corporations through the Development Bank of the Philippines. Business tycoon Manny V. Pangilinan was one of the possible bidders for the privatization, thus involving TV5 in the situation (TV5 being a media company under PLDT 's ...