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The analytics architecture is the last, and once the other architectures are in place, the most critical piece of an effective lead management system. This portion of the architecture allows for the dynamic review and analysis of lead actions, marketing channels , and sales performance.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Upcoming quarterly reports from U.S. tech giants may show Microsoft is closing the gap on cloud-computing market leader Amazon.com as more businesses switch to its services, attracted by a clutch ...
A vendor-neutral service-oriented solution helps to evolve the underlying technology architecture in response to ever changing business requirements. By not being dependent on a particular vendor, any aging infrastructure could be replaced by more efficient technologies without the need for redesigning the whole solution from scratch.
Data presentation architecture (DPA) is a skill-set that seeks to identify, locate, manipulate, format and present data in such a way as to optimally communicate meaning and proper knowledge. Historically, the term data presentation architecture is attributed to Kelly Lautt: [ a ] "Data Presentation Architecture (DPA) is a rarely applied skill ...
Cloud computing architecture refers to the components and subcomponents required for cloud computing.These components typically consist of a front end platform (fat client, thin client, mobile), back end platforms (servers, storage), a cloud based delivery, and a network (Internet, Intranet, Intercloud).
The enterprise life cycle is a key concept in enterprise architecture (EA), enterprise engineering [2] and systems engineering. [3] The Enterprise Architecture process is closely related to similar processes, as program management cycle or systems development life cycle, and has similar properties to those found in the product life cycle.
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