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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle connected this skill with virtues like courage, wisdom, and generosity as ways that the speaker or any other person can use to appeal to his/her or their audience's emotions. [7] In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech:

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Since the aim of rhetoric is to be persuasive, the level to which the rhetoric in question persuades its audience is what must be analyzed, and later criticized. In determining the extent to which a text is persuasive, one may explore the text's relationship with its audience, purpose, ethics, argument, evidence, arrangement, delivery, and style.

  6. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. [1] Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.

  7. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  8. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Elocutio – the stage of elaborating the wording of a text, using correct grammar and diction. Enallage – the switching of grammatical forms for an expressive purpose. Enthymeme – a type of argument that is grounded in assumed commonalities between a rhetor and the audience. (For example: Claim 1: Bob is a person. Therefore, Claim 3: Bob ...

  9. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine ...