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Chemist Warehouse Group (trading as Sigma Healthcare Ltd) [3] is an Australian company operating a chain of retail chemists both locally and internationally. The company is one of Australia's largest chemist retailers with over 500 stores in Australia, [ 4 ] and employs over 20,000 staff. [ 5 ]
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The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937. [1]
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The perfume, advertised with a cinematic TV commercial starring Taylor, was an enormous and enduring commercial success, with total sales of US$1.5 billion as of 2018. Though not the first celebrity fragrance , the unprecedented success of White Diamonds popularised the trend of celebrity-branded perfumes which accelerated in the following decades.
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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