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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   More and more companies establish Customer Success teams as separate from the traditional Sales team and task them with managing existing customer relations. This trend fuels demand for additional capabilities for a more holistic understanding of customer health, which is a limitation for many existing vendors in the space. [ 72 ]

3. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Ultimately, the goal is to improve the long-term interests of both parties through cooperative relationships. The study also argues that the cost of maintaining an old customer is far lower than the cost of developing a new customer and that maintaining a relationship with old consumers is more economical than developing new customers.

4. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

5. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

6. Social CRM - Wikipedia

   en.wikipedia.org/wiki/Social_CRM

   Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful ...

7. Consumer relationship system - Wikipedia

   en.wikipedia.org/wiki/Consumer_relationship_system

   Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...