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1970 Virginia Slims ad published in a magazine. The legend says "You've come a long way, baby". In the 1960s and 1970s, the themes of feminism and women's liberation, with the "You've Come a Long Way, Baby" slogan, were often used in advertising for Virginia Slims. These ads often featured anecdotes about women in the early 20th century who ...
She was the model in the last [5] cigarette commercial televised in the U.S. (for Virginia Slims, aired at 11:59 pm on January 1, 1971, on The Tonight Show). [6] Hamel had been a model in print advertisements, not just for Slims, but also for Pall Mall Gold cigarettes. [7] Hamel started appearing in TV series in 1975.
A second trend was the Federal ban on tobacco advertising on radio and television. There was no ban on advertising in the print media, so the industry responded by large scale advertising in black newspapers and magazines. They began erecting billboards in inner city neighborhoods. The third trend was the Civil rights movement of the 1960s.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Such brands as Virginia Slims continued to put forward the idea of modernity and freedom in new markets. The use of this imagery when advertising the cigarette has been specifically targeted at women in countries where women are gaining more equality and liberation. The images used in the advertising campaigns differ by region.
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Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
1990 saw the women's smoking rate at 22.8%, continuing its slow decline. The Virginia Slims tennis tour came to an end in 1994, after 23 successful years. This was just one of many broad spectrum advertising methods that ended in the 1980s and 1990s as public sentiments regarding smoking began their shift.