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In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. [1] The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. [2]
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
FM radio on the new band had to begin from the ground floor. As a commercial venture, it remained a little-used audio enthusiasts' medium until the 1960s. The more prosperous AM stations, or their owners, acquired FM licenses and often broadcast the same programming on the FM station as on the AM station ("simulcasting"). The FCC limited this ...
A radiogram is a formal written message transmitted by radio. Also known as a radio telegram or radio telegraphic message, radiograms use a standardized message format, form and radiotelephone and/or radiotelegraph transmission procedures. These procedures typically provide a means of transmitting the content of the messages without including ...
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Front cover of the 25th anniversary UK trade paperback edition of The Hitchhiker's Guide to the Galaxy: The Original Radio Scripts, 2003. The Hitchhiker's Guide to the Galaxy: The Original Radio Scripts is a book, published in 1985, containing the scripts for the original radio series version of The Hitchhiker's Guide to the Galaxy by Douglas ...