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Haier was founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.
On June 6, 2016, Qingdao Haier (now Haier Smart Home Company) acquired GE Appliances for $5.6 billion. Under the terms of the sale, Haier has the right to use the GE brand name until 2056. GE Appliances launched a refreshed tagline ("good things, for life") in 2017, [ 14 ] [ 15 ] [ 16 ] a nod to its history with General Electric, which used the ...
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
Zhang Ruimin was born on January 5, 1949, to a working class family in Qingdao, Shandong; his parents were employed in a local garment factory. [5] As a youth, Zhang joined the Red Guards, visited Mao's birthplace, and attended rallies in Beijing since all schools had been closed, and when the movement was finally disbanded, he was able to avoid being sent down to the countryside.
Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.
Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million. [1] [2]In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.
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It is a subsidiary of the British company PZ Cussons Holdings, which owns controlling shares in the firm. PZ trades home appliances products under the brand Haier Thermocool and manages Coolworld electrical stores. [1] It has a joint venture with Wilmar International to produce and trade vegetable oil and palm oil.