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Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
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The pink ribbon represents the courage to fight breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement. [3] It is intended to evoke solidarity with women who currently have breast cancer.
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Recipients may include employees or clients. These gifts are primarily used for advertising. They help promote the brand name and increase its awareness. In promotional gifting, the quality and presentation of the gifts are more important than the gifts themselves, as they serve as a gateway to acquire new clients or associates. [citation needed]
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