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2. Value-based pricing - Wikipedia

   en.wikipedia.org/wiki/Value-based_pricing

   There are two types of value-based pricing, which are: Good Value Pricing; Value-Added Pricing; Good value pricing describes that the product or service is priced in relation to its quality. While value-added pricing refers to the price given to a product or service in relation to the perceived value it adds for the consumer. [9]

3. Economic value to the customer - Wikipedia

   en.wikipedia.org/wiki/Economic_value_to_the_customer

   The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service. The EVC is calculated by adding both tangible and intangible value elements a product or service provides to a customer. [2]

4. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.

5. Pricing - Wikipedia

   en.wikipedia.org/wiki/Pricing

   Customer-oriented pricing: where the objective is to maximize the number of customers; encourage cross-selling opportunities or to recognize different levels in the customer's ability to pay. [3] Value-based pricing: (also known as image-based pricing) occurs when the company uses prices to signal market value or associates price with the ...

6. Customer cost - Wikipedia

   en.wikipedia.org/wiki/Customer_Cost

   Value Based Pricing. Value-based pricing strategy is founded on a differentiation strategy, and uses buyer’s perceptions of value, which are based on experience. It is customer-driven, and is expressed in terms of setting the highest price possible to the greatest extent that the market will bear.

7. Value (marketing) - Wikipedia

   en.wikipedia.org/wiki/Value_(marketing)

   Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

8. Price-based selling - Wikipedia

   en.wikipedia.org/wiki/Price-based_selling

   This is called value based selling; the business is helping the customer understand what they are purchasing with their dollar, instead of just the obvious product, the sales associate is selling everything the product can do for the customer. [18] Price based selling is arguably a very common approach for businesses, however it should be ...

9. Customer value proposition - Wikipedia

   en.wikipedia.org/wiki/Customer_value_proposition

   In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A ...