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Lego celebrates the fiftieth anniversary of the Lego System. Lego Quatro brick is introduced for children ages 1–3. Lego Knights' Kingdom II is introduced. Orient Expedition, a sub-line of Lego Adventurers is discontinued. Lego Spider-Man, Lego World City, and Lego Gravity Games are discontinued. Lego Group reports record loss for 2003 fiscal ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered in the late 1990s as it made ill-fated attempts to enter the digital space.
The eight-episode documentary series, as it was originally touted, focuses on the history of important toy lines. The first four episodes focus on the Star Wars, He-Man, Barbie, and G.I. Joe toy lines [4] [5] with subsequent episodes featuring LEGO, Transformers, Hello Kitty, and Star Trek, [6] which aired on May 25, 2018. [7]
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
If only some home builders were this dedicated. Mike Doyle, a New York-based artist whose fascination with texture and decay might only be rivaled by his patience for mind-numbing minutia, has ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [118] [119] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...