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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
In late 2010, the brand was phased out completely and replaced by Faded Glory (with undergarments, socks and casual clothing) and George (with ties, shirts, pants and formal clothing). 725 Originals was a brand at Walmart Canada that targeted teens. It was consolidated into the George label in 2010.
By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share.
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