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TikTok, whose mainland Chinese and Hong Kong [3] counterpart is Douyin, [a] [4] is a short-form video hosting service owned by Chinese internet company ByteDance.It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. [5]
First released to the public in September 2017, TikTok is a video-sharing social networking service [80] used to make short-form videos, from genres like dance, comedy, and education. [81] [82] On 9 November 2017, ByteDance acquired Shanghai-based social media start-up Musical.ly for up to US$1 billion.
The wide audience that TikTok videos are able to reach compared to other platforms allows just a small number of viral videos about a similar style of clothing to create a new microtrend. The high quantity of new microtrends produced by TikTok users has increased the popularity of fast fashion retailers such as Shein , who are able to rapidly ...
“This is nuts,” one user said in a video posted to the platform. “I don’t want (Meta CEO) Mark Zuckerberg to own TikTok, that won’t make me feel better.” ...
One TikTok trend involves “Get Ready With Me Videos” where employees film themselves getting laid off or fired. If things aren’t handled well by the company, the video can go viral.
Indeed, it’s gotten so bad that just a selection of cheap goods is now enough to make a video get thousands of views. TikTok couple Janine and Gen went viral after filming the prices of some ...
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