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Singha (Thai: สิงห์; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle.
Singha's largest competitor is Chang beer, made by Thai Beverages, whose sponsorship of Everton F.C. saw its name and logo appear on the team's kit from 2004 to 2017. The Thai Asia Pacific Brewery (TAPB) has brewed Heineken at its Nonthaburi plant since 1995, as well as Tiger, Cheers, and Cheers X-Tra (6.5 percent ABV).
The last known fill date for Singha Lager 6.0% bottles sold in the United States is October 18, 2007. Beer production capacity is 1 billion liters per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by the less expensive and more potent (6.4% abv) Beer Chang, brewed by ThaiBev (formerly the Beer Thai ...
First brewed in 1885 (but releasing a new light beer just in 2019), brewing operations for the beer with a mustachioed mascot have since moved out of state, but roughly 90% of the beer is still ...
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Over half of the alcoholic drinks market consists of beer, and is effectively a duopoly, with Boon Rawd Brewery (which produces Singha and Leo beers) comprising a 58% share and ThaiBev (which produces Chang beer) at 34.3%. [4] [5] Under the 1950 Liquor Act, individuals are prohibited from brewing and distributing their own beer. [6]
ThaiBev was founded on 29 October 2003 with the consolidation of 58 beer and spirits businesses, among them Chang beer, second in the beer market after Singha. ThaiBev brands include green-tea beverage Oishi and Est, a cola. The Sirivadhanabhakdi family's stake in Thai Beverage is around 30%. Charoen is chairman and his son Thapana serves as ...
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