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Cities typically had multiple competing newspapers supporting various political factions in each party. To some extent this was mitigated by a separation between news and editorial. News reporting was expected to be relatively neutral or at least factual, whereas editorial sections openly relayed the opinion of the publisher.
AllSides Technologies Inc. is an American company that estimates the perceived political bias of content on online written news outlets. AllSides presents different versions of similar news stories from sources it rates as being on the political right, left, and center, with a mission to show readers news outside their filter bubble and expose media bias.
In some cases, the public can choose another news source, so it is in a news organization's commercial interest to try to find an agenda which corresponds as closely as possible to peoples' desires. They may not be entirely successful, but the agenda-setting potential of the media is considerably limited by the competition for viewers' interest ...
[16] [better source needed] In 2018, Hal Pashler and Gail Heriot published a study showing that perceptions of newsworthiness tend to be contaminated by a political usefulness bias. In other words, individuals tend to view stories that give them "ammunition" for their political views as more newsworthy. They give credence to their own views. [17]
Otero sees the Media Bias Chart as an "anchor" that counteracts political polarization in news media, and aspires for Ad Fontes to become a "Consumer Reports for media ratings". [5] She compared low-quality news sources to junk food, [12] and described sources with extreme bias as "very toxic and damaging to the country". [4]
An important aspect is ensuring that the information received by the public is all accurate and fact-checked. That is an important aspect that sometimes gives journalism, and certain news sources, a bad reputation, as previously mentioned. Accuracy in political news and journalism can enable voters to be more involved in the democratic process.
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
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