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Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume. [1] [2] [3]
Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10] OC sold 28.3 million cases in 2014 and overtook Smirnoff vodka as the largest selling spirit brand in the world. [1]
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[1] Drink type Per capita consumption (liter) ... Indian vodka; Indian whisky ... Solan No. 1, India's first single malt whiskey produced at Kasauli Brewery since ...
A Naggin of Smirnoff vodka. In Ireland, a naggin is a 200ml bottle of spirits. [1] Major brands of vodka, whiskey, rum, and less often gin, are commonly sold in this size in off licences, especially independent (non-chain) shops, typically at 37.5% to 40% ABV. [2]
A sixth (1 ⁄ 6, or 0.166) of a US Gallon, rounded up from its actual volume of 21.33 US fl oz. Formerly used for cheap liquor like gin and vodka. It was supposed to be replaced by the 500 mL "half-liter", which was dropped in 1989, but is sometimes used for craft beer and malt liquor.
United Spirits Ltd, the spirits division of Diageo, claims a market share of 46%, making it the largest selling vodka in India. [2] White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand.
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