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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
The OAAA regulates industry member standards [4] covering both digital and static out-of-home advertising. OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations.
The Digital Place-based Advertising Association (DPAA) is a trade organization based out of Cutchogue, New York that is focused on digital place-based advertising. It is listed as a 501(c)(6) non-profit by the IRS. [1] The DPAA was established in 2007 and was initially known as the Out-of-Home Video Advertising Bureau (OVAB). [1]
Image Provided By Flickr About 95% of advertising executives expect digital-out-of-home (DOOH) advertising to grow over the next two years, with more than half estimating that growth will reach ...
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Out of Home Advertising Association of America said that 90% of US travelers have noticed outdoor mobile media billboards."New Study Finds More Than 90% of US Travelers Notice OOH Advertising". www.oaaa.org
The Traffic Audit Bureau for Media Measurement Inc. (TAB) was established in 1933 as a non-profit organization whose historical mission has been to audit the circulation of out-of-home media in the United States. TAB's role has expanded to lead and support other major out-of-home industry research initiatives.
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