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Examples of standard web advert sizes, from the IAB recommendations published Nov 2009: Date: 23 January 2010: Source: ... Banner blindness; Digital display advertising;
HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]
These banners are standard IAB sizes: Banner 1. 468X60 file name: wiki_by_robin_468_60.jpg Banner 2. 234X60 file name: wiki_by_robin_234_60.jpg Please use them freely!
If you are producing a banner and want it to be able to fit in a standard banner slot, it should match one of the sizes given at standard banner sizes. Please group by and give the size to make it easy for people to find the banner which will fit their space.
Those sizes that are bold above are part of the Universal Ad Package. [20] Grayed entries were delisted after the update in 2011. [21] Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients.
The banner will be laid out away from the poles against the wind direction. Seen from the cockpit, the pilot will see the banner lying behind the poles; having said that, the large square posters are often laid beside the poles. Their construction will cause less risk of friction over the surface than the open and much longer standard banner.
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