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The third-person effect [1] hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an ...
Third Persona is "the 'it' that is not present, that is objectified in a way that 'you' and 'I' are not." [1] Third Persona, as a theory, seeks to define and critique the rules of rhetoric, to further consider how we talk about what we talk about—the discourse of discourse—and who is affected by that discourse. [2]
Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
The Perverse Triangle was first described in 1977 by Jay Haley [6] as a triangle where two people who are on different hierarchical or generational levels form a coalition against a third person (e.g., "a covert alliance between a parent and a child, who band together to undermine the other parent's power and authority".) [7] The perverse triangle concept has been widely discussed in ...
An example is that communication provides an evolutionary advantage to the communicators. [51] Some models of animal communication are similar to models of human communication in that they understand the process as an exchange of information. This exchange helps the communicators to reduce uncertainty and to act in a way that is beneficial to ...
Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.