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Social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. With the person's preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated ...
Each of these has various sub-systems; for example, 'attitude' includes 'affect' (expression of emotion), 'appreciation' (evaluation of things/entities), and 'judgement' (evaluation of people and their behaviour), with different choices within these sub-systems. [1]
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
The social judgement theory examines how the assessment and perception of one's ideas are consistent with current attitudes. As new ideas are present, it is assessed by contrasting with one's current beliefs. Muzafer Sherif examined how one has their own latitudes of perception of their ideas and that may be opposing to others' point of view.
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
Sensenig & Brehm [7] applied Brehm's reactance theory [8] to explain the boomerang effect. They argued that when a person thinks that his freedom to support a position on attitude issue is eliminated, the psychological reactance will be aroused and then he consequently moves his attitudinal position in a way so as to restore the lost freedom.
The test assesses social abilities like observing human behavior, social situation judgement, name & face memory, and theory of mind from facial expressions. [17] The George Washington University Social Intelligence Test revised second edition consists of these items: [18] Observation of human behavior; Recognition of the mental state of the ...
Both are constantly engaged in conscious and unconscious behaviors that relay their true intentions. Buller and Burgoon initially based their theory of IPD on the four-factor model of deception developed by social psychologist Miron Zuckerman, who argues that the four components of deceit inevitably cause cognitive overload and therefore leakage.