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Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.
Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
Google Play Books, formerly Google eBooks, is an ebook digital distribution service operated by Google, part of its Google Play product line. Users can purchase and download ebooks and audiobooks from Google Play , which offers over five million titles, with Google claiming it to be the "largest ebooks collection in the world".
Open Library is an online project intended to create "one web page for every book ever published". Created by Aaron Swartz, [3] [4] Brewster Kahle, [5] Alexis Rossi, [6] Anand Chitipothu, [6] and Rebecca Hargrave Malamud, [6] Open Library is a project of the Internet Archive, a nonprofit organization.
A mobile advertising network. Google AdSense: A contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager: An advertisement exchange platform. Google Marketing Platform: An online advertising and analytics platform. Google Tag Manager
Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]
Download QR code; Print/export Download as PDF; Printable version; In other projects ... This list includes notable authors of books on marketing and/or advertising.