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Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2]
Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He was CEO from its founding until 2020 and returned as CEO in April 2024. [2] As of April 2023, his net worth was estimated at US$1.1 billion. [3]
Colin Browne is the CEO of Cascale, joining the consumer goods organization May 1, 2024. [1] Browne joined Cascale from Under Armour, where he most recently served as chief operating officer (COO) and interim CEO. [2] He succeeded Patrik Frisk as Under Armour's CEO on a then interim basis in June 2022. [3]
The visible ongoing presence of a charismatic founder can be a problem for a new CEO, says Neil Saunders, a GlobalData Retail analyst who covers Under Armour.
At Under Armour, she’s jumping to a struggling and much smaller company—one where she’s effectively the third CEO in four years to work for executive chairman and founder Kevin Plank.
Plank will become Under Armour’s fourth CEO in four years after he initially “stepped down” from the role in 2020. (He has remained executive chairman since then, and still owns 65% of Under ...
Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
The veteran of outdoor and action sports brands took over the helm of the company just over two years ago.