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Blue Origin Enterprises, L.P. is an American space technology company headquartered in Kent, Washington. The company operates the suborbital New Shepard rocket and the heavy-lift New Glenn rocket. In addition to producing engines for its own rockets, Blue Origin supplies engines for other vehicles, including United Launch Alliance's Vulcan Centaur.
The launch will mark Blue Origin’s first foray into the business of sending rockets to orbit. If successful, it could position the company to better compete with SpaceX.
Blue Origin is reinventing itself under a new CEO, who spent 15 years at Amazon. A culture change and new launch could help it compete with SpaceX.
Blue Origin's New Glenn rocket climbs away from pad 36 at the Cape Canaveral Space Force Station atop 3.85 million pounds of thrust from its seven methane-burning BE-4 first stage engines.
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Blue Origin, on the other hand, has struggled to bring its giant New Glenn rocket to market. In December last year, it tapped Amazon veteran Dave Limp to expedite development of its New Glenn rocket.