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Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. [8] If a slogan is adopted by the public, it can have a notable influence on everyday social interaction.
The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message.
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans
Prior to 1979, GE’s image was primarily that of an appliance company. Each one of the company’s products and services used its own advertising theme, not an overall company slogan. To remedy the situation, the advertising agency BBDO began to develop the “We Bring Good Things to Life” campaign to create a unified brand image.
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A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
The only force that can break tyrannical rule is the one big union of all the workers [9] (Wobbly slogan) Organize the workers to control the use of their labor power [10] (Wobbly slogan) Right to work (for less) The secret of power is organization [9] (Wobbly slogan) Unions: the people who brought you weekends; A victory for one is a victory ...