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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1901, Levi Strauss added the back left pocket to their 501 model. [19] This created the now familiar and industry-standard five-pocket configuration with two large pockets and small watch pocket in front with two pockets on the rear. The popularity of "waist overalls", as jeans were sometimes called, expanded during World War II. [20]
Levi Strauss was never married, and died on September 26, 1902 in San Francisco. His estate was worth about $30 million (equivalent to $855 million in 2023). [1] Levi's nephew Sigmund Stern's only child, Elise Fanny Stern, [19] married Walter A. Haas, the son of Abraham Haas, whose descendants are the current owners of Levi Strauss & Co. [20]
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It was also used by Levi Strauss & Co. to promote their 501 jeans line in 1988. The song was re-released as a promotional single that year. The song was re-released as a promotional single that year. The Hershey Company used Cochran's version in a 2021 promotional advertisement for Hershey's chocolate.
Dame Mary Quant, who has died aged 93, was credited with making fashion accessible to the masses with her sleek, streamlined and vibrant designs.. Here is a selection of quotes from the designer ...
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