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A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
Global NCAP logo, 2017 revision. Global New Car Assessment Programme (Global NCAP) is a project of the Towards Zero Foundation, a UK-registered charity. The programme serves as an umbrella organisation encouraging co-operation between the various New Car Assessment Programmes around the world, [1] and a consumer test for vehicle safety in markets that are weakly regulated or do not yet have ...
Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) [1] is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. [2]
The SSNIP test seeks to identify the smallest relevant market within which a hypothetical monopolist or cartel could impose a profitable significant increase in price. The relevant market consists of a "catalogue" of goods and/or services which are considered substitutes by the customer. Such a catalogue is considered "worth monopolizing" if ...
The CMT Association is a non-profit, global, professional association of technical analysts headquartered in New York City, servicing over 4,500 market analysis professionals in around 137 countries. The CMT Association is a global credentialing body with nearly 50 years of service to the financial industry. [ 1 ]
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A soft market test is a procurement exercise designed to test commercial markets' capabilities of meeting a set of requirements which would include enough interested suppliers to maintain competitive pressures. The exercise is unlikely to result immediately in an order for goods and services: more likely is that the outcome of the exercise will ...
GWI's custom research [10] is used by marketers and advertisers to run customized surveys and projects using their panel of global consumers, giving them access to data tailored to their target audience. The range of services offered through its custom arm include website and campaign analytics, brand tracking, concept testing, and ad ...