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The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.
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In computing, Windows on Windows (commonly referred to as WOW) [1] [2] [3] is a discontinued compatibility layer of 32-bit versions of the Windows NT family of operating systems since 1993 with the release of Windows NT 3.1, which extends NTVDM to provide limited support for running legacy 16-bit programs written for Windows 3.x or earlier.
This category is for advertising or marketing campaigns, mainly by the Department of Tourism to promote tourism in the Philippines, or certain places in the Philippines. Pages in category "Philippine tourism campaigns"
Microsoft Entertainment Pack, also known as Windows Entertainment Pack [2] or simply WEP, is a collection of 16-bit casual computer games for Windows. There were four Entertainment Packs released between 1990 and 1992. These games were somewhat unusual for the time, in that they would not run under MS-DOS.