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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
Chief marketing officer; Chief medical officer, the senior government official designated head of medical services; Chief merchandising officer; Collateralized mortgage obligation, a type of complex debt security
Mathur’s first foot in the door of employment was at the travel firm Travelocity during her first summer at the University of Texas. She did admin and research for its general council—all for ...
With the departure of CMO Kevin Warren last month, Guffey became chief commercial and strategy officer, inheriting marketing functions while overseeing global revenue, product management, and ...
The chief merchandising officer (CMO) is a top-level executive employee who controls the merchandising in a company or other organization. Responsibilities [ edit ]