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The infusion of kawaii into other world markets and cultures is achieved by introducing kawaii via modern art; audio, visual, and written media; and the fashion trends of Japanese youth, especially in high school girls. [37] Japanese kawaii seemingly operates as a center of global popularity due to its association with making cultural ...
These school uniforms were used in Japan in the late 19th century, replacing the traditional kimono. [1] Today, school uniforms are common in many Japanese public and private schools. The Japanese word for this type of uniform is seifuku (制服). British Royal Navy sailor uniform Example of the English fashion trend for children
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen , the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute ( kawaii ), gyaru publications promoted a sexy aesthetic. [ 17 ]
In 2008, Japan's Ministry of Foreign Affairs moved away from just using traditional cultural aspects to promote their country and started using things like anime and Kawaii Ambassadors as well. The purpose of the Kawaii Ambassadors is to spread Japanese pop culture through their cute personas, using mostly fashion and music. [19]
RinRin Doll first became interested in lolita fashion in high school when her friend gifted her a copy of Gothic & Lolita Bible from a trip in Japan. [4] [5] She first modeled for the lolita fashion brand Angelic Pretty for their fashion show at Pacific Media Expo after one of her friends, who was also the organizer for the event, submitted an application for her without her knowledge. [6]
Misako emphasizes the word kawaii to describe lolita fashion. [6] To promote lolita fashion worldwide, Omula Beauty Fashion College ( 大村美容ファッション専門学校 , Ōmura Biyō Fasshon Senmon Gakkō ) in Fukuoka established the Japan Lolita Association with Misako as head of the association in 2013. [ 7 ]
The term kogyaru comes from actual female Japanese high school students in the late 1980s and early 1990s, around the Heisei era who wore this style during or after school sessions. [41] [42] They would shorten their skirts from their high school uniform protocol length to give them a miniskirt appearance and length and wear loose socks.
Angelic Pretty (formerly Pretty from 1979–2001) is a Japanese apparel brand specializing in lolita fashion. The brand was established as Pretty in 1979 by Hiroko Honda, with its flagship store opened at Laforet in the Harajuku region of Tokyo, Japan, selling apparel from amateur designers. After Honda decided to focus on original apparel, the ...
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