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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  3. Cold calling - Wikipedia

    en.wikipedia.org/wiki/Cold_calling

    According to Gitomer, there are "2.5 basic understandings of a cold call": [7] Cold calling is the lowest percentage sale call. Cold calling has a very high rejection rate. Multiple rejections can change the salesperson's mentality and make it more difficult to act friendly and complete calls. [7]

  4. Cold email - Wikipedia

    en.wikipedia.org/wiki/Cold_email

    A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. [1] Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim ...

  5. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  6. Boiler room (business) - Wikipedia

    en.wikipedia.org/wiki/Boiler_room_(business)

    The term might have originated [citation needed] from the cheap, hastily arranged office space used by such firms, often just a few desks in the basement or utility room of an existing office building, with the "heat" and "pressure" of close quarters, and fast-paced sales tactics analogous to the conditions in a boiler and, in the former case, its surrounding room.

  7. Form letter - Wikipedia

    en.wikipedia.org/wiki/Form_letter

    A form letter is a letter written from a template, rather than being specially composed for a specific recipient.The most general kind of form letter consists of one or more regions of boilerplate text interspersed with one or more substitution placeholders.

  8. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    For example, expressing break-even sales as a percentage of actual sales can help managers understand when to expect to break even (by linking the percent to when in the week or month this percent of sales might occur). The break-even point is a special case of Target Income Sales, where Target Income is 0 (breaking even). This is very ...

  9. Dead drop - Wikipedia

    en.wikipedia.org/wiki/Dead_drop

    A dead drop or dead letter box is a method of espionage tradecraft used to pass items or information between two individuals (e.g., a case officer and an agent, or two agents) via a secret location. By avoiding direct meetings, individuals can maintain operational security .

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